News Article by Tracey Baas, Ph.D., URBEST Executive Director
I was recently introduced to the book Deep Work: Rules for Focused Success in a Distracted World, written by Cal Newport. He references the examples of J.K. Rowling checking into the five-star Balmoral Hotel, Bill Gates working in a cabin, Alan Lightman retreating to a tiny island in Maine, and Peter Shankman booking a round-trip flight to Japan in order to focus on their deep work. I couldn’t offer those options to trainees and supporters, but what I could offer was a two-hour URBEST Grand Gesture.