URMC / Quality & Safety / Industry Interactions Policy
Industry Interactions Policy
Aims to Curb Conflict of Interests with Drug, Device Manufacturers To view or download copies of the policy, frequently asked questions, or PowerPoint summary, go to the following links:
In June 2008, the University of Rochester Medical Center (URMC) joined a number of leading academic medical centers that strengthened policies aimed at decreasing implicit and implied conflict of interests when faculty, staff and students interact with representatives of the pharmaceutical, biotech, medical device, and other commercial players in the health care industry. Like those of many other academic medical centers across the country, the rules govern what industry representatives may do in our facilities and what faculty, staff and students can do when they interact with industry representatives on any clinical or educational matters.
The underlying principle of the policy is that URMC faculty, staff and students may not accept gifts (including meals) from industry or its representatives that could bias clinical decisions or create the perception by patients and others that such biases might exist. The policy is not intended to limit the many positive interactions that occur with industry representatives and their companies, whether in promoting optimal patient care, education, research, or community health. Importantly, the policy does not prohibit use of medication samples, educational grants, or industry support of important public conferences and continuing education events, though it imposes certain restrictions intended to ensure that they are free from potential for bias.
The Medical Center policy was extensively shared at various departmental meetings and with a broad range of clinical and administrative leaders, trainees, and students. It was discussed and modified after review by many groups over several months, including the Strong Memorial and Highland Hospitals’ Clinical Councils, the Council of the Medical Staff, the Graduate Medical Education Committee, the Ethics Committee, the Therapeutics Committee, the Medical Center Board Quality of Care Committee, and the Medical Center Executive Team led by Medical Center CEO Bradford C. Berk.
After further discussion and review, it was updated in September 2011, clarifying some rules and strengthening others. The policy covers the following six topics:
- Gifts and compensation
- Site access by sales and marketing representatives
- Scholarships and educational funds for students and trainees
- Support for educational and other professional activities
- Disclosure of relationships with industry
- Training of students, trainees, faculty, and staff on the policy
URMC faculty, staff, trainees, and students who have questions about compliance with this policy should contact the URMC Compliance Office (275-1609) or the URMC Office of Counsel (758-7600) for assistance. Individuals with questions about policy development, implementation, or clarifications should contact Robert Panzer, M.D., Associate VP for Patient Care Quality and Safety.