URMC / Medicine / General Medicine / Our Mission, Vision and Values

About Us

Our Purpose & Mission

A Full & Healthy Life for Everyone.

We believe everyone deserves to enjoy a full and healthy life; and we fulfill that purpose through our three-part mission to:

Deliver high value primary care to maximize health outcomes and healthy equity across our diverse patient population.
Prepare the next generation of clinicians to excel in an evolving and increasingly complex health care system.
Advance the Quadruple Aim and health equity through the discovery and dissemination of best practices in care delivery and education.

Our Vision

We strive to be the ideal model for primary care delivery, education, and innovation in Western New York—a division and practice whose team members and patients thrive.

Our Values

In addition to our Purpose and Vision, our values guide everything we do. Every one of our team members is charged with living these values and actions every day they come to work.

We value Inclusion…

So we embrace diversity by welcoming everyone regardless of differences, make every person feel that they belong, and ensure that everyone’s voice is heard and valued.
We also join the rest of UR Medicine in a commitment to being an anti-racist, diverse, equitable, and inclusive organization. We, too, believe that racism, racial disparities, discrimination, harassment and violence are public health issues—and we strive to be part of the solution.

We value Integrity…

So we are honest, ethical, fair, and trustworthy while upholding the highest professional standards.

We value Compassion…

So we are self-aware, show empathy, are mindful of others’ feelings, and act with kindness.

We value Accountability…

So we take responsibility for our own actions, take ownership of problems, and work diligently with our team to find solutions.

We value Respect…

So we are open and accepting of others’ perspectives, treat everyone with dignity and cultural sensitivity, are courteous, and speak positively.

We value Excellence…

So we take pride in giving our full effort to improve our performance, take initiative to help, communicate effectively, and help the organization achieve its goals.

We value Growth…

So we continually challenge ourselves and each other to grow personally and professionally, seek opportunities to learn and help those around us do the same, and see our failures as opportunities to improve.

We value Service to Others…

So we put the needs of our patients and our team members before our own, and take pride in providing a level of service that is second to none.

We value Ingenuity…

So we embrace change, creatively solve problems, think critically with the big picture in mind, and challenge the status quo by thinking outside the box to develop better ways of doing things.

We value Stewardship…

So we responsibly utilize our finite human and financial resources, and strive to do more with less.

We value Joy & Wellness…

So we find meaning in our work, help each other do the same, create fun and friendships with our team members, work toward our own well-being, and balance our personal and professional lives.

If you believe that we’ve failed to live up to these values in any of your experiences with us, we invite you to send us an email to tell us about it: General_Medicine@urmc.rochester.edu