Primary Care
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Overview
Our experts provide the Rochester area with a new and proactive approach to primary care. Their goal is to keep you healthy—not just treat you once you become sick. We are committed to providing you with the highest level of quality, comprehensive and coordinated health care.

Find a Provider
If you are looking for a new primary care doctor, we make it simple.
UR Medicine's Approach
As part of UR Medicine, we work closely with top specialists in the area, and offer the latest technology and facilities, as well as advanced online tools. Our physicians are active in teaching and research, ensuring that you receive the best treatment and prevention for your health needs.
We help our patients enjoy the very best health with a patient-centered approach to care. Not only will you partner with your physician to identify treatment options, but with each visit we will also seek your feedback on the care you received and helpfulness of our staff.
What Sets Us Apart?
Each of our doctors is supported by one or more Care Managers—highly experienced registered nurses who are able to work with you on an ongoing basis to help with issues like losing weight or controlling high blood sugar.
Our doctors are also supported by the area's most advanced medical records system. As a result, they are able to track health issues more effectively and contact you when needed—for example, when you are overdue for a mammogram or a colonoscopy. With these people and systems in place, we are making it possible for our care providers to spend more time with patients.
This approach is also helping us to attract the best and brightest doctors—doctors who are excited about the opportunity to have a bigger impact on the health of their patients.
Press Ganey Guardian of Excellence Award
UR Medicine Primary Care is a three-time recipient of the Press Ganey Guardian of Excellence Award!
The UR Primary Care Network has earned Press Ganey’s Guardian of Excellence Award, ranking in the top 5 percent for Patient Experience in care delivery compared with similar programs across the country for the third consecutive year. This nationally recognized symbol of achievement in health care is awarded annually to Press Ganey clients who have sustained patient satisfaction scores in the 95th percentile or higher for a full year.
"Consistently exceeding patient expectations is a tall order for a primary care network of our scope and size," said UR Medicine Primary Care Provider Wallace E. Johnson, M.D. "This award is evidence of our team’s commitment to understanding and serving the needs of each and every patient who entrusts us with their care. Patient experience is critical to quality improvement and earning this recognition affirms our progress in this area and inspires us to become even better."
Medicine in Psychiatry Service (MIPS)
Medicine in Psychiatry Services–Primary Care (MIPS-PC) specializes in primary care and mental health services for adults ages 18 and up with severe mental illnesses (including schizophrenia and schizoaffective and bipolar disorders). MIPS-PC patients can also receive treatment for co-existing substance abuse disorders.
Lactation Care Support and Services
Our designated Primary Care-Lactation Care Managers (PC-LCM), Ashley Johnson and Cherlyn McFadden, support and educate families planning to breastfeed/chestfeed their children before birth and throughout their parenting journeys. They work in collaboration with providers and clinical offices to integrate breastfeeding support into their primary care. These services are offered at Highland Family Medicine, East Ridge Family Medicine, and North Ponds Family Medicine.
Lactation Care services include:
- Delivery and postpartum planning
- Lactation education and support
- Pump selection and education
- Bottle feeding
- Connection to support services
- Return-to-work pumping
Community Partners
At Primary Care Network, we highly value our community partners, with whom we frequently refer and/or coordinate care. Thanks to these individuals and businesses for their collaboration in promoting healthy families and communities!
Providers
Locations
View All LocationsWe serve you in the Rochester metropolitan area and surrounding region.
View All Locations67 locations
Ambulatory Care Center at Strong Memorial Hospital
601 Elmwood Avenue, 5th Floor
Rochester, NY 14642